In this conversation, Kaylee Johnson talks with Philippa Gamse about using analytics and metrics to drive digital strategies. Philippa shares her journey and expertise in translating metrics into actionable insights.

They discuss the importance of focusing on meaningful metrics and avoiding vanity metrics. Philippa emphasizes the need to take action based on data and engage with the right audience.

It's not just about collecting data; it's about interpreting it, asking the right questions, and taking action. As Philippa's insights demonstrate, the intersection of data and creativity is where true digital strategy thrives.

Takeaways

🌟 Focus on meaningful metrics that provide actionable insights.

🌟 Avoid vanity metrics that don't contribute to business goals.

🌟 Take action based on data to improve digital strategies.

You can find Philippa Gamse here:

LinkedIn: www.linkedin.com/in/philippagamse

Website: www.WebsitesThatWin.com

Get here FREE ebook here: www.websitesthatwin.com

🤝 Connect with Kaylee Johnson: https://www.linkedin.com/in/kaylee-johnson-n

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🌐 Learn More About Digital Journey: https://www.digital-journey.net

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https://www.youtube.com/@digital-journey-23