Kaylee Johnson interviews Anne Laffin about the importance of marketing strategy and messaging in small businesses.

Anne and Kaylee discuss the role of marketing strategy in achieving business goals and the components of a marketing strategy.

They also emphasize the importance of messaging and genuine connection in social media marketing.

With a wealth of experience in the marketing realm, Anne sheds light on the importance of strategic planning and authentic messaging in driving business success.

Takeaways

🌟 Marketing strategy is important because it provides a framework and direction for all marketing tactics to be built upon.

🌟 A marketing strategy should align with the overall business goals and target audience.

🌟 Messaging plays a crucial role in marketing strategy as it helps create genuine connections and trust with the audience.

You can find Anne Laffin here:

Website: https://www.finmarketingm.com/

LinkedIn: https://www.linkedin.com/in/alaffin/

🤝 Connect with Kaylee Johnson: https://www.linkedin.com/in/kaylee-johnson-n/

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🌐 Learn More About Digital Journey: https://www.digital-journey.net/

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