Ever wondered how simple videos can revolutionize your real estate business?

From showcasing your daily activities to establishing a simple posting schedule—like one video a week— video can revolutionize your social media game.

Join seasoned video producer Chris Weir who’s got over 20 years of experience under his belt and Kaylee Johnson, as they dive into how video is vital in the real estate world.

Chris spills the beans on how you can create awesome video content using just your smartphone and a tripod, proving you don't need a fancy budget to make a big impact.

We break down how AI is changing the game for video content and offer practical tips for getting started, emphasizing the power of trial and error.

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Read the Blog Post: Lights, Camera, Listings: The Realtor's Guide to Social Media Videos

Unique Videos are Valuable

I would go as far as to say that video is now imperative to any business's success in many, many cases, and the reason for that is AI is going to disrupt a lot of things.

It's going to be much easier for companies to create and test ads, so ads are going to go like through the roof as far as like competition goes, because AI is going to be able to learn what ads perform better and automatically generate create more ads.

So advertising in general is going to go crazy in the next few years. Everything's going to be affected by this.

The one thing that is going to be very, very hard to replicate is your personal touch, your personal brand.

Who is the person behind your company? Nothing does it better than video, because people get to see and feel who you are. You don't have to tell them, you just are there and you're talking about what you know and you're talking about your expertise.

It's a must at this point. You really should try doing it now, because it's only going to get harder as things continue to change.

Great Videos Don't Require a Big Budget

The great part about it now is that it has become something that you can start to do for free.

I tell people, if you just want to DIY it, you can totally do that and you can record your first 10 videos in an hour.

Basically, what I say is get out your phone. If you have a selfie stick I just happen to have one here that, is also a tripod, set it up and and start answering questions that you get all the time.

Start answering FAQs. You can do it for free, basically, and then post it if you like it and chances are people will respond to it and you'll get some reactions.

And I found four years ago, when I started really getting into making content, like you really don't know what's going to work and you're really not going to get your best ideas until you actually put something out and then go, "Okay, that felt right for me and it got a good reaction. So I'm going to maybe do more stuff like that."

Being Great on Video is a Process

Some people are just naturally talented. They can set up the phone and they can just talk and it's just perfect and they got it in one take and they're done

For other people, it's a skill, but it is a skill that you can learn and you can practice and you can get better.

If you want to rise up in business, you must learn how to public speak.

Now, you really need to learn how to be able to talk on a video without having anyone there, so that you can send that to a client, you can send that to an employee, you can post it online.

Ut's such a valuable skill and, to some extent, with the interaction of these AIs, I'm really fascinated with what's going on there.

We're going to have AI going on, so you're going to have to be able to, like, talk to an AI chatbot. You know, it is going to be your next coworker, so you might as well get started with that.

Realtors Have an Advantage - Location!

The advantages of a realtor is that they're in different locations all the time.

They're driving. I mean be careful driving in videotapes, but they're driving somewhere. You can do something from your car. Once you've parked, you can do it in front of the house.

You can shoot something in the house, you can do a tour of the house, you can do something by the pool. You have all these different things that you're doing. You're staging the house, you're doing repairs.

There's so many things that you're out in the world that is interesting visually that you can kind of capitalize on from a video perspective.

(Want to know what to post as a realtor? Check out this FREE resource packed with real estate social media post ideas here!)

And that's really what people want is that they want it to come from you. They don't want this polished, professional, perfect thing.

They want to know what's hard about your job, what's easy, what's fun, what's the challenges, all that stuff.

Videos Can Be Simple

I tend to see people go two ways in in creating content, especially with video.

They either try it like once, put it out there, and it doesn't get views and they're like, well, that didn't work.

Or they go crazy and they're like I'm gonna do a post a day, every day, for a year it's like that's way overkill as far as like what you need to do.

So everybody's recipe is different, but generally I really recommend doing one video a week.

Oftentimes you can record all four for a month in one sitting, maybe if you have a different shirt just get it, put it on, or whatever.

Or you decide, "I'm going to do two in one setting and then when I'm out this week at this house, I'm going to do a video there and I'm going to do one at this networking event."

Then you've got all your videos for the month.

I think once one a week is a really good recipe.

Putting it out a regular schedule is a good thing for your network, because they always know when to expect yours it's going to show up, so they can kind of be ready and prep themselves to support you.

🔗 Resource Highlight: FREE Real Estate Social Media Post Ideas Sheet

Looking for inspiration to up your social media game? Check out this FREE resource packed with real estate social media post ideas here!

About Chris Weiher

Chris Weiher is a video producer with over 20 years of experience in the industry. Chris's company, Clever Creative, has created B2B animations, sales presentations and commercials seen by millions and now works with business owners to help them create their own videos, and he only cares about the results.

• Chris Weiher on Social Media: LinkedIn