Navigating the competitive landscape of real estate requires more than just a knack for sales; it demands a deep understanding of relationship-building, technology, and strategic marketing.

Sonny Moyers, a seasoned professional with over 50 years in the industry, recently shared his insights on the integral role of Customer Relationship Management (CRM) systems and the power of social media in achieving real estate success.

If you're a real estate professional looking to elevate your practice, embracing these principles is key to unlocking your full potential!

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Read the Blog Post: How a CRM System, Social Media, and Original Content Sets You Apart

A Good Customer Relationship Management (CRM) System is a Game Changer

Let's say that you start out in real estate.

In the first few years you obtain maybe 30 people that are on your what you might call your P1 list very important people that you're going to try to build relationships with over time.

And in that list of those 30 people, they might have five or six or ten contacts or relatives or in their sphere of influence that should be important in your marketing too.

So 30 times 10 is 300 names, and then along the way they get added to your CRM.

So very quickly your CRM could grow to a thousand people.

The approach is very different from the typical real estate agent who starts to be successful and gets overwhelmed with how much information has to be managed.

Information management is everything in real estate, because you manage your information about your transactions but, most importantly, you manage information about your clients.

By understanding the hierarchy of clients and understanding how to pay attention to them, the CRM allows you to build a sophisticated marketing program that manages your resource so that you don't waste time and energy and effort on those clients that are not likely to do business with you in the near future.

Targeting the Right Audience on Social Media Can Make Sales

I'm on LinkedIn and I have 7,500 people I'm on LinkedIn with.

Of those, probably a little less than 5,000 of them are real estate agents. Why am I targeting real estate agents?

Because I want to get referrals and I want to sell property.

A significant number of those real estate agents are in the Dallas-Fort Worth area, where I am located.

AI was just one of those things where it happened so fast that people had to react to it.

Even though I want to get referrals from Chicago or from New York or from Memphis, I really want to focus on the people that are here. That's my target audience.

So when I do things on LinkedIn, I'm really trying to reach those real estate agents so that we can form an ability to do business with each other.

That's how I use social media, particularly on LinkedIn, in my real estate practice.

(Check out how YOU can use social media to make more sales here!)

No One Likes a Copycat

Copycat marketing is run amok in the real estate world.

An agent sees someone who's doing something that they think is good and they copy it. It's not original content and that causes them to look a lot like other people.

When you have 3 million real estate agents, it's about 75 or 80 people for every real estate agent. How do you compete?

And if you make yourself look like other real estate agents with technology, especially social media, then you start to look like others and that makes you ubiquitous with the world.

And when you're ubiquitous, the logical question for a consumer is what, how much do you charge? They can't see a difference.

People copy everything, and they copy it because it's easy and it's cheap, but it's not effective and, as a result, they use up their money investing in things that aren't effective.

They run out of money and they don't spend money on the things that are most effective.

They're copying someone who may not be trying to reach the same target you're trying to reach and, as a result, they copy them and push themselves and create a negative brand, not a positive brand.

Writing Unique Content is Crucial and Can be Simple

On my LinkedIn, I wrote about The Social Butterfly.

The Social Butterfly had to do with a particular niche market where it was a very social environment.

Now, how many other real estate agents wrote about a social butterfly?

Original content is missing today.

Thousands of realtors have posted "Seven Things to do to Sell Your Home.

You've got to come up with a unique angle, and I love social media in that regard.

🔗 Resource Highlight: FREE Real Estate Social Media Post Ideas Sheet

Looking for inspiration to up your social media game? Check out this FREE resource packed with real estate social media post ideas here!

About Sonny Moyers

Sonny Moyers graduated from Albine Christian University with a Bachelor's of Science degree in Management and Communications and a Master of Science degree in Psychology, emphasizing human behavioral theory, interpersonal communication theory, organizational design and research methods.

He obtained his Texas real estate license in 1971 and his Texas real estate broker license in 1988. Sonny is an award-winning agent who has achieved great success in the real estate industry in the Dallas-Fort Worth area. Between 2004 and 2018, sonny was in the top 4% of all real estate agents nationwide, depending on the index used. Sonny was in the top 1% of all real estate agents in Texas for numerous years.

• Sonny Moyer's Website: www.sonnymoyers.com

• Sonny Moyers on Social Media: LinkedIn | YouTube