Get ready to weave your personal narrative into your real estate social media marketing strategy with Kaylee Johnson and Attaliah Strubel.

They serves as guides for real estate professionals to embrace the learning curve of social media marketing, adopt new strategies, and consistently grow their online presence.

It might be time to rethink your approach to social media, ensuring that regardless of your business size, you're making an impact where it counts.

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Read the Blog Post: Unveiling the Social Media Secrets of Real Estate Success

Don't be Afraid to Show Yourself

Right now in the real estate industry, there's people that are paying hundreds and thousands of dollars for video.

What really works is people connecting with you as a real estate agent, and so the way that you do that is by telling your story and sharing things about you.

I don't see a lot of this but include yourself inside of the video house tours. Maybe you give the tour and you're showing people around, you're opening the doors, you're explaining different things as if somebody was walking with you.

If you want them to buy the house then they need to connect with you as a person. They want to connect with you as a person.

People buy from people and they want to know more about you.

Short Form Videos Sell

With short form videos, I suggest creating a visual plus an audio, even doing voiceovers, just so your clientele gets to know you as a person.

Or even having a couple of videos where you introduce them to you and what type of homes you sell, because even in real estate there's different types of niches.

Do you sell luxury homes? Are you a family home type of person? Are you selling bachelor pads?

What is the main thing that you're selling and how can people start to work with you? What steps do they need to take in order to even come contact you?

When it comes to reels, you dive into the visuals. I need to really get the visuals down and get people excited about what they're seeing.

That education is key because we did not learn how to buy a house in high school. Nobody knew how to do that.

It was the same with me when I was trying to buy a house. I really connected with the real estate agent, because of their story.

I was looking at all the houses but I really connected with them because they walked me through step-by-step of what I needed to do.

Every Platform Has a Niche - You Don't Need to be on Them All

One of the things that I like about having different platforms is every platform has its own vibe.

If you think about Instagram itself, in the platform there's a different vibe. If you're on Instagram stories, you're posting your lunches, you're posting what you're doing behind the scenes. That's you telling your story behind the scenes route and then on your feed you're showing people carousels or giving people information, being educational.

Then other video content and then guides. This is where you really help guide them through whatever is the next step for them.

One thing that I would suggest when it comes to tailoring different platforms is if you were taking your content from Instagram and going to TikTok, you're not going to talk the same on TikTok.

On TikTok, people want to see the real you. People want to see Instagram story you on TikTok.

They don't want to see this big production with the cameras and the lights and all of this aesthetic. We want to just see you.

Try New Things - and Have Fun!

Don't be scared to try new things and don't be scared to test things that you haven't seen in your industry that may be working for other industries!

About Attaliah Strubel

Attaliah has turned her online business dreams into reality while balancing a nursing career, and then fearlessly transitioned to remote working life in Germany. Attaliah loves to talk about personal branding, social media mastery and marketing wizardry. She goes beyond business success to a holistic journey to unlock your true potential and bask in the life you've always envisioned.

• Attaliah Strubel's Website: www.attaliahstrubel.com

• Attaliah Strubel on Social Media: Instagram | TikTok | Pintrest